Whether you are a music festival go-er or not, there’s no denying the incredible fashion that is showcased at Coachella. From Cindy Crawford to Taylor Swift, Coachella has everyone out in their best most wild outfits to listen to some great music. Surprise performances by Rihanna, Ke$ha, Seal, Kayne, and Dr. Dre just to name a few, make going to Coachella even more worth it. But what’s really on everyone’s mind is, what will they wear? Coachella is known for inspiring inventive fashion from some of our favorite celebrities and Coachella did not disappoint.

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Our very own co-owner and CEO, Jamie Finegold, took to the fields of Coachella in search of the most fashion fierce women out there to represent Tart Collections for weekend one of Coachella. It was a hot one in the desert so hanging by the pool while you waited for your favorite band to play was the ideal situation for most festival go-ers. A pop-up shop next to the pool sounded like the perfect idea! Festival go-ers flocked to the shop in a frenzy to get their hands on some Tart Collections merchandise. With Tart Collections speciality being the perfect hot weather clothing, women got to wear the hottest trends all while beating the heat and feeling completely comfortable in what they were wearing.

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Prints were all the rage at Coachella and we are obsessed with prints! Ladies were loving our range of short dresses, maxis, vests, and jumpers with our various prints to fit the Coachella vibe. Our printed dresses are the perfect Coachella outfit because they can be worn during the day into the night without you having to worry about packing an extra outfit. A new piece we have added to Tart Collections is the floppy felt hat and wide brimmed straw hat. They are amazing!!! In the hot desert or by the beach, our hats adds that little bit of sophistication that makes your look absolutely fabulous.


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